--- title: "Talabat and Elmenus Commission in Egypt: Own Your Orders | GoSufra" description: "Delivery aggregators bring guests who don't know you yet. They also take a commission on every order, on a margin that was already thin. What that trade actually means, and what a restaurant should own instead of rent." url: "https://gosufra.com/en/blog/delivery-apps-commission-in-egypt/" language: "en" source: "https://gosufra.com" --- # Talabat and Elmenus in Egypt: Why a Restaurant Still Needs Its Own Ordering Channel Delivery aggregators bring guests who don't know you yet. They also take a commission on every order, on a margin that was already thin. What that trade actually means, and what a restaurant should own instead of rent. 2026-09-17 · 7 min read ![A delivery bag next to a phone showing a restaurant's own ordering page](https://gosufra.com/blog/delivery-apps-commission-in-egypt.svg) ## Key points - An aggregator takes a percentage of every order it brings — confirm your own contracted rate rather than a number quoted online, and weigh it against a margin that is usually already thin. - The commission buys discovery: guests who don't know the restaurant yet. It does not buy the customer relationship — the aggregator keeps the phone number, the order history and the loyalty. - A restaurant's own ordering page removes the per-order cut for the guests who already know where to find it: repeat customers, people who scan a table QR code, or anyone who clicks a link the restaurant sent itself. - GoSufra gives a restaurant its own QR-menu ordering and its own website as part of the platform, so the guests who already chose you once aren't the ones a third app charges you to reach again. A restaurant in Egypt that lists on Talabat or Elmenus gets found by people who were never going to walk in on their own. That reach is real, and it comes at a real price on every single order. ## What the commission actually buys An aggregator’s commission is not a fee for delivery alone — plenty of restaurants have their own drivers and still pay it. It’s a fee for being inside an app millions of people already have open when they’re deciding where to eat tonight. That’s a genuine service, and for a new restaurant or a slow night it can be the difference between an order and an empty table. What it doesn’t buy is the relationship. The aggregator holds the phone number, the order history and the map of who your regulars are. If a restaurant’s entire delivery business lives inside someone else’s app, so does its customer list — a restaurant can’t email or message someone who ordered ten times through Talabat, because it never actually had their number. ## The margin this is landing on Restaurant margins in Egypt, like most places, are thin before any commission is subtracted — food cost, labour, rent and utilities already take most of the ticket. A percentage taken off the top of that isn’t a percentage of profit; it’s a percentage of revenue, which can be most or all of what would have been the margin on that order. The exact rate is set in each restaurant’s own contract and changes between platforms and promotions, so it’s worth pulling up your actual agreement rather than trusting a number that gets quoted around — but whatever the number is, it should be checked against the real margin on the dish being sold, not against the price on the menu. ## The channel a restaurant should own Not every order needs to go through someone else’s app. A guest who already ate at the restaurant last month, scanned the table’s QR code tonight, or clicked a link the restaurant sent on WhatsApp doesn’t need to be discovered — they already know where to order from. Routing that guest through an aggregator anyway means paying a discovery fee for someone who was never lost. A restaurant’s own ordering page — reachable from a QR code on the table, a link in a bio, or its own web address — takes that same order without a third party’s cut. It’s not a replacement for the aggregators; it’s the channel that should be handling the customers who already chose the restaurant once, so the commission budget goes toward the customers who genuinely still need to be found. ## Building the channel that’s actually yours This only works if the restaurant makes it easy to use. A QR code on every table that opens a real ordering menu, a website worth sending a link to, and a way to capture a repeat guest’s number for a WhatsApp update or a loyalty reward — those three things turn a one-time aggregator order into a customer the restaurant can reach directly next time. GoSufra includes QR-menu ordering and a restaurant’s own website as part of the platform, precisely because the guests worth keeping shouldn’t need to be re-discovered every single time through someone else’s app. ## What to actually check this month - Pull your real commission rate from your current contract with each platform, not from a forum post. - Estimate what percentage of last month’s delivery orders came from guests who had ordered before — those are the ones a direct channel could have kept commission-free. - Check whether your QR-menu and website links are actually printed on receipts, table cards and packaging, or exist but nobody sees them. - Decide, deliberately, which orders are worth paying to be discovered for, and which ones shouldn’t need discovering at all. Aggregators found the restaurant its first hundred delivery customers. What happens to the next thousand is a decision the restaurant gets to make, not one the app makes for it. - Talabat Egypt - Elmenus - delivery apps Egypt - restaurant online ordering Egypt ## In the product ### [Tables, QR & Reservations](https://gosufra.com/en/features/table-management-and-qr-ordering/) Explore ### [Delivery & Drivers](https://gosufra.com/en/features/delivery-management/) Explore ## Run all of this from one system POS, kitchen, inventory, recipe costing, staff and accounting — connected, and free to start. [Create your free account](https://app.gosufra.com/register?lang=en) ## Related articles ![Illustration of a QR block beside a phone placing an order](https://gosufra.com/blog/qr-menu-and-online-ordering.svg) Marketing 2026-08-23 · 7 min read ### [QR menus and your own ordering channel: getting off the commission treadmill](https://gosufra.com/en/blog/qr-menu-and-online-ordering/) How table QR ordering actually works, why the token expires, what an owned ordering channel is worth against aggregator commission, and the mistakes that make guests give up. Read article ![Illustration of a storefront on a browser tab](https://gosufra.com/blog/your-restaurant-website.svg) Marketing 2026-08-09 · 7 min read ### [Your restaurant website: an ordering channel you actually own](https://gosufra.com/en/blog/your-restaurant-website/) What a restaurant site generated from the menu is for, how it differs from a QR code and from a branded app, when a custom domain is worth it, and why it beats renting your regulars from an aggregator. Read article ![A phone with a mobile wallet next to a printed restaurant receipt](https://gosufra.com/blog/restaurant-pos-in-egypt.svg) Tax & rules 2026-09-15 · 7 min read ### [Running a Restaurant POS in Egypt: Local Payments, EGP Pricing and What to Check](https://gosufra.com/en/blog/restaurant-pos-in-egypt/) Instapay, Vodafone Cash, Etisalat Cash, Orange Cash and Fawry sit next to cash and cards on an Egyptian till. What a restaurant POS needs to record, reconcile and price correctly for the Egyptian market. 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